(Photo nicked from Paul, because it’s better than the ones I took. Other photos on Flickr here.)
I’ve mentioned these a couple of times in passing, but here are some links to other reactions, both to the covers and to the choice of books:
In passing, I should mention that the re-release of Fairyland was the nudge I needed to finally get around to reading it, and it is stunning — easily the best thing I’ve read by McAuley, and (as various people said last year, when I didn’t really believe them) quite possibly the Clarke of Clarkes.
There’s also a good interview with Simon Spanton at UKSF Book News, in which he summarises the impetus behind the promotion:
This year, aiming to do another promotion that would bring new readers to books on our list via innovative cover designs, we decided that we should look at the wealth of work we’ve built up from some of the contemporary writers on the Gollancz list. So we chose eight books that we hoped gave a good cross section of more recent SF but that would also be accessible to most readers. As with most ‘grand schemes’ dreamt up in the mighty engine rooms of publishing, the list was arrived at by a small group of people sitting around a table going ‘Oooh I love that book’ or ‘What about so-and-so?’ When it came to the covers we were, once again, able to take some of our cues from the SF4U promotion. Both times we were able to go to our art department and give them a pretty broad brief: ‘we want something that will make these books stand out, something different, something that will make SF fans take another look and which might provide people who don’t consider themselves readers of the genre but who have some sympathy with it and may have experimented in the past with an incentive to take a first look’.
I can’t help noting that this is not quite the same selection process that Jo Fletcher described at Eastercon.
See also: Gollancz’s new covers for Greg Egan’s books.