Surveillance Capitalism and the Data/Flesh Worker in Malka Older’s Infomocracy

This article originally appeared in Vector #288.

By Esko Suoranta

The cyberpunk dystopia is already here, it’s just unevenly distributed. Western democracies appear to be in crisis. Populist nationalisms are on the rise, while an ever-so-free market tightens its grip on our everyday existence, building vast private siloes of personal data. Climate change is spurred on by the rise of new imaginary currencies, mined from pure mathematics and pumping tens of millions of tons of carbon into the sky. Technologies from space travel to nanotechnology take unprecedented leaps. Meanwhile, in fiction, nostalgia appears to be a prime directive. The imagined futures of the 198090s receive reboots which appropriate the aesthetics of the past, but often fail to update its politics in the process: see Blade Runner 2049 (2017) and Ghost in the Shell (2017). Against such future-washed conservatism, a counter-project is also emerging. Critics and authors like Monika Bielskyte and Nnedi Okorafor sound the clarion for new ways to imagine the future, and to pave the path for a more equal and sustainable world.[1]


In this context, Malka Older’s debut novel Infomocracy (2016) explores progressive political and economic alternatives in a near-future setting. Part political techno-thriller, part thought-experiment on global micro-democracy, the novel follows four protagonists in the 22nd century as the third global elections loom. In the micro-democratic system, each geographic “centenal,” a unit of 100,000 people, chooses their representatives from a myriad of parties ranging from PhillipMorris and Liberty, to Earth1st and YouGov. Nation states have practically disappeared and the global election process is governed by Information, a descendant of the internet giants of yore, seemingly fused with something like the United Nations. The organization strives for neutral and truthful management of information and a fair administration of the micro-democratic process.

Predictably, political rivals try to play the system for their own benefit, and much of the plot revolves around such schemes. Through their twists and turns, Older highlights the precariousness of information labor in highly networked societies as workers become interfaces of bodies and computer networks, producing a distributed subjectivity. These themes become clear through an analysis of Older’s treatment of her protagonists and her depiction of Information’s custodianship of networked data. Infomocracy conducts an optimistic thought-experiment on the future of what Shoshana Zuboff calls “surveillance capitalism.” I aim to show how, for Older, there are two keys to diverting surveillance capitalism in a more optimistic direction. First, the democratization of skills related to information work. Second, the not-for-profit management of data.

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Reading List: Dead Channel Surfing

Another article, unfortunately, that makes heavier weather of its argument than is really necessary. Karen Collins sets out to convince us of, as her subtitle has it, “the commonalities between cyberpunk literature and industrial music.” Except, straight away —

Although cyberpunk began as a literary movement, it is often referred to as more than that — it is, rather, a concept reflected in many disciplines sharing a similarity of approaches and attitudes.

— and the argument she goes on to construct depends rather heavily on the inclusion of films, from the obvious (Blade Runner, The Matrix) to the slightly less so (The Terminator). Which is fine in principle, obviously; it’s just not what the title promises. There are other carelessnesses. In an initial list of characteristics associated with cyberpunk, Collins eyebrow-raisingly includes “technophilia”; but later in the article comes round to the more sensible “Cyberpunk, therefore, has an arguably ambiguous relationship to technology”. Mondo 2000 is described as “the original cyberpunk fanzine”, and Cheap Truth isn’t mentioned. Etc etc.

Some of the points made are actually more general than they need to be, to the point of banality. In describing shared influences on cyberpunk and industrial — focusing on “Dada, William S Burroughs and the punk movement” — Collins ends up pointing out that “Cyberpunk fiction similarly incorporates many references to popular culture”, and perhaps even better in terms of failing to establish a unique relationship, that both forms are “rife with neologisms”. This is despite the fact that the shared influences seem undeniable, based on the numerous specific examples from both cyberpunks and industrial artists that Collins is able to provide.

The section on “recurrent dystopian themes” is a bit more wobbly, I think, in part because Collins starts with this list of “themes fundamental to dystopia”:

Although these themes are not necessarily in every dystopia, at least one will always be present. The primary themes of a dystopia can be summarised as; the socio-economic system of the West will lead to an apocalypse. The apocalypse will lead to, or be caused by, a totalitarian elite controlling the masses through technology, which brings about a need for a resistance, usually led by an outsider-hero.

Personally, I’d have thought canonical cyberpunk texts fit this schema somewhat less well than the mainstream of dystopias — although they do fit, sure, particularly if you allow, as Collins does, that “in cyberpunk, the apocalypse is often a metaphoric one”. Collins also has less evidence on the industrial side, here, able to establish the anti-capitalist bona fides of the genre pretty easily, but not doing so well on the other points.

More interesting is the discussion of “unconventional sound-making devices” — that is, bits of discarded technology — used in industrial music, although a consideration of the use of robot voices seems like a sidetrack; it makes for an interesting contrast with the version of HipHop described in “Feenin“, but robots don’t seem to me a core concern of cyberpunk.

Lastly, and most entertainingly, Collins identifies a similar mood of “anguish, darkness and the future”, on the basis of lists of keywords, although it’s not clear whether the cyberpunk list is based on a spectrum of reader responses, or just the one guy:

Cavallaro links cyberpunk and gothic horror with a series of keyword similarities relating to the moods evoked by the narratives: decay, decomposition, disorder, helplessness, horror, irresolution, madness, paranoia, persecution, secrecy, unease and terror. [8] Similarly, my study of connotations of industrial music, using free-inductive methods of listener response tests on a selection of industrial recordings, found that the most common responses were sad, dark, anxious, futuristic, death, urban, violent, and anguish.

That footnote, incidentally: “Cyberpunk and industrial could also be argued to sometimes have an underlying humour that helps to lighten this mood.” Which, yes, that’s probably a good thing. And although Collins never quite says this explicitly, although each of these correspondences on its own is rather loose, all of them together do make the case that “these artists are branches on the same tree” fairly convincing.